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Sony Announce PlayStation Now – why I’m not convinced

Sony reveal PlayStation Now at CES 2014

Sony revealed the much anticipated PlayStation Now at CES yesterday. A game streaming service based on the Gaikai technology they purchased for $380m.

Initially for US only this will enable Sony PS3 games to be played on PlayStation consoles (and eventually TVs and mobile devices) across the internet without having to have the physical disk.

Sony will provide this on a pay per game or subscription basis with other territories live before the year end.

All sounds good. But here is why I will almost certainly let this pass me by.

In the UK I rent games from Boomerang Game Rentals (www.boomerangrentals.co.uk). They are the only dedicated game rental service left in the UK after LoveFilm pulled out and Blockbuster block busted!

For £10-£15 a month ($20) I can rent any game for as long as I want, in any console format, get an original disk with no limits on how long I keep it and they cover the postage.

PS Now is probably going to cost something like £10-£20 PER GAME to rent (why cannibalise their sales market by renting them out cheaper? Movies are typically rented for half to a third of sale price of DVD) or £35-£50 per month to subscribe (based on most people not being able to get through more than two games a month anyway).

It will be limited to a PS3 games library – which will suck for PS4 owners inside a year, will be limited to 720p but in (truth feel nothing like it), suffer from lag and compression artefacts and be Sony content only – which apart from a few obvious titles will contain a lot of dross (note what’s available on PS+!)

So in short I’ll take a look nearer the time but don’t anticipate moving from Boomerang any day soon! Having access to an extensive multi-platform library at a reasonable price makes a big difference. And although Sony or Microsoft may move to halt rental (as was originally mooted regarding sale of second hand games), user outcry will keep this at bay for some time to come yet.

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